See What HorseBook Business Looks Like
A walk through HorseBook Business with a sample stallion station: the season on one page, a stallion's book, one booking from contract to balance, your own contract with its blanks marked, and what the mare owner sees on her phone. $39.99 a month, with no per-mare or per-stallion charge.
By Brian Bickell, who builds HorseBook from a ranch in Oklahoma.
Most stallion owners who ask about HorseBook ask the same thing first: what does it look like? This post shows it, from a sample stallion station with a full book. Every horse, owner and address in it is made up, except our own stallion, Bosalito. Tap any screen to see it full size.
Your season on one page
The Operation page is where the day starts: how many mares are booked for the season, what has been collected, what is still owed, and what needs you today.
Every stallion, each with his own book
Each stallion you stand keeps his own book. At a glance you can see how many mares are booked to him, how many contracts have come back signed, and what is still owed.
Open one and you get his season book: every mare and her owner, the fee billed, what has been collected and what is outstanding, and where each contract stands.
One booking, from contract to balance
Each mare's booking holds the whole deal: the contract she signed, the deposit marked paid, and the balance still due before her semen ships. Each part of the fee carries your own payment link, from whatever service you already use. The mare owner pays you directly, and HorseBook records the payment with its date and method. It never processes or holds the money.
Across the whole operation, one page shows who owes what: each deposit, balance and shipping fee, and what it is waiting on.
Bring your own contract
You don't have to switch to our contract. Upload the one you already use as a PDF on the web. HorseBook marks the blanks: the ones you fill and the ones the mare owner fills. You check where each one landed and approve it once, and from then on every booking fills it in. If you'd rather, email me your contract and I'll set it up for you.
What the mare owner sees
The mare owner gets a link. She reads your contract on her phone, in any web browser, with no app and no account.
She types her name, checks the boxes and signs. Each side gets a signed copy by email, and the agreement is filed on the booking.
When it's time to bill, send her an invoice as a link. She sees what's paid and what's due, and pays with your own card link.
Every signed contract keeps its signing record: who signed, in what role, and when. It's one click from the booking.
What it costs
HorseBook Business is $39.99 a month or $399.99 a year. There's no per-mare or per-stallion charge, so a station standing seven stallions pays the same as one standing one. A new account starts with a 14-day free trial of every Business feature, and no card is needed to start it.
It works on the web and in the HorseBook iPhone app, from the same account. Contracts are set up on the web.
If you stand a stallion and want to try it with this season's contract, email it to me at brian@horsebook.app and I'll set it up.